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Four questions your homepage needs to answer

When people land on your webpage, either organically or through keying in your URL, the place they most usually land is your home page. And given you have fewer than 10 seconds to capture their...

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Five mistakes that kill your web copy

A lot of people spend a lot of time, energy and money outsourcing web development and design, but then let it all go to waste by not thinking as seriously about the writing. Let’s face it, you may have...

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Seven tips to avoid a web design nightmare

With a raft of do-it-yourself content management systems and a proliferation of web-designers and developers, it has never been easier for a small business to have its own website. But with this ease...

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Is your website user-friendly?

Just because your website looks pretty and has all the bells and whistles does not mean it is actually doing its job and improving your business bottom line. When it comes to websites, appearance is...

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What on earth is responsive web design?

Things move fast in world of information technology and the latest buzz is all about responsive web design. But what is it and how can you make it work for your business? Put simply, responsive web...

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So you want to set up an online store?

These days more and more bricks-and-mortar retailers are realising that in order to survive well into the future, it is imperative to have an online store. Moving online is not online an essential part...

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Three approaches to a website refresh

If you have been thinking of redesigning your website, you are probably also thinking about the best way to go about it. Here at Direct Sites Online, we believe there are three approaches: Kapow —...

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Seven reasons to choose Magento for your e-commerce website

Here at Direct Sites Online we build e-commerce platforms. Lots of them. So we have plenty of experience in the multitude of platforms out there. Yet, we keep coming back to Magento and advise our...

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Video marketing in 2013

Welcome to our first post of the New Year. And what a year it’s turning out to be already. We were particularly interested to read Frost and Sullivan’s top seven predictions for digital media in...

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Mobile technology and the future of digital marketing

This is the final in our series on Frost and Sullivan’s top seven predictions for digital media in 2013 and focuses on tablets, smart phones and how they will impact the digital media landscape....

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